Below is a a recent tip from Manta claiming that business profits are affected by how the business treats existing customers. It is far easier to do more business with a customer you have done business with before, than to win over new customers. Make your existing customers feel special and keep them informed, and it will improve your bottom line!
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Recent Tip of the Day from Manta…
“Don’t Ignore Existing Customers
Many businesses offer the best deals to gain new customers. But, don’t overlook your existing customers in pursuit of brand new ones. Deals, previews and customized communications are just a few of the ways that you can make current customers feel special and grow your profits.”